Hello dropshipping friend!
We've all been in that situation. You've started, placed some orders, but you're not 100% sure how to proceed. Are you thinking, "I have few orders in my store"? Don't worry, it happens to all of us who start in this field.
Today, I want to share some insights on scaling in dropshipping and turning it into your daily work. Although we all wish to get rich, the path to get there is not that easy. First, you need to master these four ways to scale. Let's get to it!
1. Advertisement and Promotions Optimization
1.1 Social Media Advertising
Advertising is the cornerstone and fundamental part of starting a store. Building a brand is not an easy task. In order for customers to trust us, we first need to attract them. We're not saying you can't do it naturally by gradually uploading videos, but to scale quickly, you need to invest.
Social media platforms like TikTok, Facebook, and Instagram are perfect for this model because they allow you to reach a large number of people with segmented interests while controlling the expenses. This will enable you to increase your orders and effectively scale online.
1.2 Offers and Discounts
Discounts are a way to incentivize purchases. From discounted packs, reduced prices for second units, to discounts on the total cart value, etc. Apart from increasing spending in your store, which benefits us (as long as we control the amount of discount, it's important), it also helps you build customer loyalty and encourages them to make future purchases.
2. Product Catalog Improvement
2.1 Catalog Expansion
Having an extensive catalog is synonymous with variety, offering different possibilities, and attracting customers to spend some time not only looking at a single product but also finding the perfect complement. At Stockers Supplier, we have a diverse and extensive product catalog, including winning products. Moreover, our products have similar categories, making it easy for you to create discount packages.
2.2 Trend Research
You need to understand the market, not only the market itself but also the customers and trends. Products change, viral trends come and go, so conducting constant research is crucial. This way, you can spot opportunities where others don't see them, keep your customers interested in what you have to offer, and create videos to attract audiences following the latest trends. After all, would you buy something that's out of style? Utilize platforms like Google Trends.
3. Customer Service and Loyalty
3.1 Excellent Customer Service
We've always said it, and we'll say it again. Want customers to come back? The easiest way to scale is to have customers return, and one of the most important aspects is offering exceptional customer service.
If you can leave a good impression on a customer with their purchase, they might tell their cousin, uncle, or father about it. Word of mouth brings people when they feel special, well-treated, and this reflects in the total number of orders. Salesforce is the world's largest customer management company, and you can find some tips from them here.
3.2 Loyalty Programs
Try implementing a points system. This way, you encourage people to purchase from you initially to earn more points and eventually obtain discounts.
The system is simple: customers earn points for each purchase made in your store. They can then redeem these points for discounts on future purchases. This motivates them to keep buying to accumulate more points and receive greater benefits.
For example, you can offer your customers free shipping or a discount on their next purchase after they've made a certain number of purchases with you. Use Shopify apps for this purpose.
4. Data Analysis and Continuous Improvement
4.1 Performance Monitoring
To scale your dropshipping store, it's essential to analyze your business's performance. This includes aspects such as conversion rate, average order value, and cart abandonment rate. By monitoring this data, you can identify areas for improvement and make informed decisions to drive growth.
4.2 A/B Testing and Optimization
Conducting A/B tests is complex but very useful in terms of data. For example, you could create two different ads or simply direct 50% of the traffic to one page and the other 50% to another. What does this achieve? Information, data, and real testing.
This way, you can decide which option performs better and either conduct another comparison or fully commit to the winning option. Sometimes, when unsure between two choices, it's better to test both, extract information, and continue iterating.
So go ahead! Don't hesitate to try these options and tips. The only way to scale your dropshipping store and become an expert is through trial and error.
Although it may require more time than we'd like, the effort and dedication will yield a rewarding final outcome.
Wishing you the best of luck and future success, magnate!